Digital Marketing

Mastering Digital Marketing: Strategies for Success

Course Description:

This comprehensive course is designed to equip students with the knowledge and practical skills required to excel in digital marketing. Participants will learn essential strategies and tools across various digital channels, including SEO, social media, email marketing, PPC advertising, and content marketing. The course is suitable for beginners and intermediate marketers aiming to enhance their digital marketing proficiency.

Course Duration:

12 Weeks (3 hours per week)

Week 1: Introduction to Digital Marketing

• Overview of digital marketing landscape
• Understanding digital marketing channels (SEO, PPC, social media, email)
• Setting marketing objectives and KPIs
• Introduction to digital marketing tools and analytics platforms

Week 2: Website Optimization and SEO Basics

• Basics of website architecture and usability
• On-page and off-page SEO fundamentals
• Keyword research and analysis
• SEO tools and analytics

Week 3: Advanced SEO Strategies

• Technical SEO (site speed, mobile optimization)
• SEO for local businesses and e-commerce
• SEO content creation and optimization
• Link building strategies

Week 4: Pay-Per-Click (PPC) Advertising Basics

• Introduction to PPC advertising (Google Ads, Bing Ads)
• Setting up PPC campaigns
• Keyword research for PPC
• Ad copywriting and A/B testing

Week 5: Advanced PPC Advertising

• Display advertising and remarketing
• Shopping ads and product listing ads
• Campaign optimization techniques
• Performance measurement and ROI analysis

Week 6: Social Media Marketing Basics

• Creating a social media strategy
• Social media platforms overview (Facebook, Instagram, Twitter, LinkedIn)
• Content creation and management
• Social media advertising basics

Week 7: Advanced Social Media Marketing

• Advanced targeting and audience segmentation
• Social media analytics and reporting
• Influencer marketing strategies
• Social media crisis management

Week 8: Email Marketing Fundamentals

• Building an email list and segmentation
• Email campaign planning and execution
• Email design and best practices
• Automation and drip campaigns

Week 9: Content Marketing Strategy

• Content marketing fundamentals
• Creating a content strategy and editorial calendar
• Content creation (blogs, videos, infographics)
• Content distribution and promotion

Week 10: Digital Marketing Analytics

• Understanding Google Analytics
• Key metrics and reports for digital marketing
• Conversion tracking and funnel analysis
• Data-driven decision making

Week 11: Integrated Digital Marketing Campaigns

• Creating integrated marketing campaigns
• Multi-channel marketing strategies
• Cross-channel attribution and tracking
• Budget allocation and optimization

Week 12: Capstone Project and Review

• Practical application: Developing a comprehensive digital marketing campaign
• Peer review and feedback
• Final Q&A and course recap