Amazon

Mastering Amazon: From Seller Setup to Marketplace Success

Course Description:

This comprehensive course is designed to provide students with in-depth knowledge and practical skills needed to successfully sell on Amazon. Participants will learn to set up their Amazon seller accounts, manage listings, optimize for search, and implement effective marketing strategies. The course is suitable for beginners and intermediate users aiming to enhance their e-commerce proficiency on the Amazon marketplace.

Course Duration:

12 Weeks (3 hours per week)

Week 1: Introduction to Selling on Amazon

• Overview of Amazon marketplace
• Setting up an Amazon seller account
• Understanding Amazon’s seller dashboard
• Navigating Amazon Seller Central

Week 2: Amazon Store Setup Basics

• Creating and managing product listings
• Understanding product categories and subcategories
• Product title, description, and keywords optimization
• Pricing strategies and competitive analysis

Week 3: Advanced Product Listing Techniques

• Using high-quality images and videos
• Creating Amazon A+ Content (Enhanced Brand Content)
• Managing variations and bundles
• Utilizing Amazon’s bulk listing tools

Week 4: Inventory Management

• Setting up and managing inventory
• Using Fulfillment by Amazon (FBA) vs. Fulfillment by Merchant (FBM)
• Inventory forecasting and restocking strategies
• Handling returns and refunds

Week 5: Amazon SEO and Search Optimization

• Understanding Amazon’s A9 search algorithm
• Keyword research and implementation
• Optimizing product listings for search
• Using Amazon Advertising (PPC) effectively

Week 6: Marketing and Promotion Strategies

• Creating and managing Amazon Sponsored Products
• Using Amazon Coupons and Deals
• Implementing external traffic strategies (social media, blogs)
• Leveraging Amazon Vine and Early Reviewer Program

Week 7: Customer Service Excellence

• Managing customer feedback and reviews
• Setting up automated responses and FAQs
• Handling customer inquiries and issues
• Building customer loyalty and retention

Week 8: Advanced FBA Techniques

• Maximizing FBA benefits and cost management
• Inventory placement and shipment creation
• FBA product prep and labeling requirements
• Monitoring FBA performance metrics

Week 9: Sales Channels and Global Expansion

• Selling on Amazon marketplaces worldwide
• Understanding international shipping and customs
• Managing currency and language differences
• Expanding product lines for global markets

Week 10: Data Analytics and Reporting

• Using Amazon’s reporting tools and dashboards
• Customizing sales and inventory reports
• Analyzing customer behavior and sales trends
• Utilizing data to improve business strategies

Week 11: Compliance and Policy Management

• Understanding Amazon’s seller policies and guidelines
• Managing account health and performance metrics
• Navigating intellectual property and counterfeit issues
• Staying compliant with tax and legal requirements

Week 12: Capstone Project and Review

• Practical application: Launching a product on Amazon
• Peer review and feedback
• Final Q&A and course recap