SEO

SEO: From Beginner to Pro

Course Description:

This comprehensive course is designed to provide students with in-depth knowledge and practical skills in Search Engine Optimization (SEO). Participants will learn to optimize websites for search engines, improve site visibility, drive organic traffic, and enhance overall online presence. The course is suitable for beginners and intermediate users aiming to enhance their SEO proficiency.

Course Duration:

12 Weeks (3 hours per week)

Week 1: Introduction to SEO

• Overview of SEO and its importance
• Understanding search engine algorithms
• Key SEO concepts and terminology
• Setting up SEO tools (Google Analytics, Google Search Console)

Week 2: Keyword Research and Analysis

• Introduction to keyword research
• Using keyword research tools (Google Keyword Planner, SEMrush)
• Analyzing keyword competition
• Creating a keyword strategy

Week 3: On-Page SEO Basics

• Understanding on-page SEO factors
• Optimizing title tags and meta descriptions
• Using header tags effectively
• Improving URL structures and site navigation

Week 4: Advanced On-Page SEO

• Content optimization techniques
• Using LSI keywords
• Internal linking strategies
• Implementing schema markup and structured data

Week 5: Technical SEO Basics

• Understanding website architecture
• Ensuring mobile-friendliness
• Improving site speed and performance
• Setting up XML sitemaps and robots.txt

Week 6: Advanced Technical SEO

• Dealing with crawl errors and site indexing
• Implementing canonical tags and handling duplicate content
• Enhancing website security (HTTPS)
• Structured data and rich snippets

Week 7: Off-Page SEO and Link Building

• Understanding off-page SEO factors
• Effective link-building strategies
• Guest blogging and influencer outreach
• Monitoring backlink profiles

Week 8: Local SEO

• Importance of local SEO
• Optimizing Google My Business listings
• Local citation building
• Managing online reviews and reputation

Week 9: Content Marketing and SEO

• Creating SEO-friendly content
• Content marketing strategies
• Leveraging blogs, videos, and infographics
• Measuring content performance

Week 10: SEO Analytics and Reporting

• Setting up and using Google Analytics for SEO
• Understanding key SEO metrics and KPIs
• Creating SEO reports
• Using data to inform SEO strategy

Week 11: SEO Trends and Algorithm Updates

• Keeping up with search engine algorithm changes
• Understanding major algorithm updates (Panda, Penguin, Hummingbird)
• Adapting SEO strategies to stay current
• Future trends in SEO

Week 12: Capstone Project and Review

• Practical application: Creating and optimizing a website
• Peer review and feedback
• Final Q&A and course recap